Built for the Ride: The Face Behind Torque

There comes a point when a bike stops being something you own and starts becoming part of who you are.

That is exactly what has happened with Torque, my Scott Aspect eRIDE 910. The orange helmet goes on, the sunglasses come down, the Bosch motor wakes up—and everyday life gets left behind at the trail entrance.

The new logo captures that feeling perfectly. It is bold, sharp and deliberately uncomplicated: an orange cycling helmet, dark glasses and a slightly battle-hardened beard. No unnecessary fuss. Just a rider ready to head out, find the rough tracks and see where the day leads.

More Than Just a Logo

This design is not meant to be a polished professional racing badge. I am not chasing podiums, shaving my legs or measuring the weight of every flapjack.

It represents real riding: muddy forestry tracks across Cannock Chase, unexpected climbs, fast descents, aching legs and the occasional carefully planned pint at the end. It is loading Torque onto the back of Vanilla and heading somewhere new simply because there is a trail worth exploring.

The orange comes from the colour that has gradually worked its way through everything I own. The helmet, pedals, grips and small details on the bike all connect with the grey-and-orange Nix style. Subtle has never really been the plan.

The destination matters—but the tracks, the views and the stories along the way matter even more.

Why Torque Changed My Riding

An electric mountain bike does not ride the trail for you. It simply makes more of the trail possible.

Torque has opened up longer routes, steeper climbs and places I might previously have avoided. The assistance gives me the confidence to explore without constantly wondering whether I will have enough left in the tank to get home.

You still pedal. You still sweat. You still feel every hill. You simply arrive at the top with enough enthusiasm left to enjoy coming back down.

That is the real appeal for me. It is not about making cycling effortless. It is about making adventure bigger.

The Man Behind the Glasses

The character in the logo is obviously based on me, although the finished version may look slightly more heroic than I do after twenty miles through the Chase.

In reality, there will usually be dust on the shirt, flies attached to the helmet and a face suggesting the last climb was considerably steeper than Komoot promised. But that is all part of it.

This logo will now become the visual identity for my Torque rides, route stories, photographs and videos. When it appears, it means there is another ride, another trail or another mildly questionable pub diversion waiting to be recorded.

What Comes Next

There are plenty of miles still ahead: more of Cannock Chase, more campervan weekends, new trails across Britain and longer adventures with Torque carried on the back of Vanilla—probably with several routes mysteriously passing close to a decent country pub.

The new logo marks the beginning of that next chapter.

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Helmet on. Glasses down. Battery charged. Let’s ride.